Insights About Business

•You have to create to powerful concept to market this food because it is a peculiar kind of food.

•It is actually crucial to make people try it for first time.

•The showcase of cig kofte is not as good as to attract foreigners. That’s why, a foreigner has not  taste cig kofte outside, doesn’t buy from our university’s cig kofte.

• •The look of the cig kofte showcase could be changed. Foreigners would like to have an idea how to try them.

•You may use the cultural resemblences between the countries that you try to market.

• •What comes out is, the countries that have similar taste to Turkey, generally are Muslim – majority countries. So, you may strongly imply its being Halal and you can market it “Halal Snack Food” with the famous story of Abraham. This is the way to ignite the curiosity to make people give it a try.

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